An important part of InnovationAnalytics methodology is analysis of What-Else and What-Next cases, which helps uncover and identify critical requirements that need to be addressed to accommodate the bigger context, the big picture.

Many companies focus on delighting their customers, on strengthening individual products and services, while at times missing the importance of integration among their own products and services, or integration with other important processes or technologies.

In this article, we would like share our findings with results of our analysis of some of the Google products and services. …

Entrespace Group

A business design firm helping clients improve their products and services through innovation and analytics techniques and proven practices (

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store